Red Bull Music Academy - What Is The Academy?

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The Red Bull Music Academy In A Nutshell

The Red Bull Music Academy is an event that travels the world. A yearly celebration of all the journeys and breakthroughs, all the dreams and intricacies that go into the music we love. For two weeks, you'll be checking gear, chatting on tunes, and spinning in clubs, while getting a rare glimpse into local musical hybrids in a different country. Inbetween times, you can talk to people from around the world who started revolutions in sound. They're the people we look up to, and they're looking to you for a fresh perspective in turn.

Each morning participants, team and lecturers gather on-site, checking emails and grabbing liquid refreshments. The building is bubbling with activity as we prepare for the day's guest speakers to take the famous Academy couch. There, armed with a mic and a turntable or a piece of hardware, each guest explores crucial know-how, sharing the dreams that pushed them forward to where they are. Since the very first session back in '98, when Jeff Mills revealed his transglobal hotel secrets, the Academy lectures have offered a chance for participants to glean those pearls of renegade wisdom.

 

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Then, after breaking-down chord progressions and wising-up to business pitfalls, it's time to hit the beats. Participants have the chance to DJ one-on-one and sketch out mixes, or collaborate on tunes, flipping styles. It's free time, and anything could happen. You might find yourself exchanging licks with your favourite reggae-soul composer in a studio session, or writing sentimental lyrics with a Scandinavian singer/songwriter at a milkshake bar. The building echoes with noise and music well into the night, and then we head out on the town to get down to each other's sets.

It might seem too good to be true, but it's actually a very simple recipe: the best in music, past & present, from around the world. All under one roof, getting down just for the funk of it. The Red Bull Music Academy is there to advance and inspire at a grassroots level - expect your expectations to be overturned in the best possible way. 
 

Wherever We Lay Our Hats

The Wandering Feet of the Academy

The Academy shifts location to zoom in on micro-cultures and new musical hybrids that are springing up all over the world. It gives international participants at each Academy a chance for an original adventure, their own unique set of experiences. The Academy also aims to help local music-makers in each new location to form friendships and make contacts, by attending workshops that are open to the public, and by playing alongside their international counterparts in the city's clubs. Thus participants in Brazil had the chance to attend samba schools, and locals in Cape Town could attend a workshop with Bob Moog on sound synthesis. It's a two-way street, and everyone's getting closer to the essence of the music. The vibe that is created is incomparable - something close to a revelation. We all know music brings people together, but global politics could benefit from the spirit of the Academy.

Catalán Circuits

Red Bull Music Academy - Barcelona 2008

After bringing its unique symposium of knowledge and good musical vibes to cities like Melbourne, New York, Sao Paulo, and Cape Town, this year, we planted our stakes in one of the most beloved creative metropolises to ever exist, for the special tenth anniversary edition. Local architect Frank Dominguez repurposed an old textile factory, Fabra i Coats, in the district of Sant Andreu for the headquarters. The massive space contained eight preproduction studios, a rehearsal room, two control rooms and a recording room, plus a terrace to chillax with a 150-yr old olive tree. On the walls of these studio spaces, as well as the rehearsal room, radio studio and hall, art curators Hector Ayuso and Oriol Rosell of the world-renowned OFFF Festival, had installed works by 22 artists representing ‘post-digital creation culture’. Therefore visitors to the building could encounter an air-harp of coloured threads installed in the stairway, or a contact-sensitive screen that generated images. And the fingerprints of the Academy alumni will not exactly be washed away. As part of a long-term plan to further develop its local cultural landscape, the Cultural Department of the City Council of Barcelona will turn the Academy building into a Centre for Cultural Creation, making use of the Academy’s infrastructure.

 

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If Your Name's On The List...

Who's Allowed Through the Academy Doors

The application phase for the Red Bull Music Academy 2009 starts in March – look out for the application CD-Rom and the Local Workshop Sessions in your town.

The Academy is intended for anyone with a strong yen for music and a desire to be involved in its evolution: DJs, producers, MCs, singers, sound engineers, broadcasters, laptop lapdancers, soulful songwriters - they'll all be considered. You'll need to be 18 or over when the Academy workshops starts... but there's no other age limit.

No particular set of skills is necessary. For each Academy, two groups of 30 participants are chosen to represent a wide range of cultures, musical backgrounds and set of skills. There are no set quotas for any country or genre of music. Therefore everyone has an equal chance of coming along - as long as they have a creative vision, an honest attitude and an open approach.

No one will forbid you and your entire crew to enter individually. But please do understand that fairness, logistics and our desire to create open socio-dynamics alone do not allow us to invite entire crews. With only 60 spaces to give away... you do the maths.

Gold Medals Aren't Made of Gold

Running the Road of Re-Application

If you've applied before and didn't get in, it does not mean that you're not the kind of person we're looking for. Often the number of potential participants far outnumbers the amount we are able to invite. If you've applied in the past and not got in, you should definitely apply again: this year, you might be just the person to create the right balance in the final selection of 60 people. 
 

 

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Red Letter Day

What Happens if You're Selected

There's no winners or losers, simply a group of like-minded people who we think will interact well at the Academy. Once there, they'll make friends and learn the kind of knowledge that money can't buy. Creativity is the only currency here. The workshops are free, open only to successful applicants. The Red Bull Music Academy also covers the flight and accommodation costs.

The Academy doesn't give out certificates or sponsor artists. It's not about getting 'discovered' by a record label either... We offer the participants who come along a unique experience, one they're likely to never forget - an experience filled with the inspiration you need to keep making the music that moves you. If you want to be supported by Red Bull in any other way, you should contact the Red Bull representative in your country. The contact details of all international Red Bull offices can be found at redbull.com. Red Bull generally has no interest in publishing any of your music, and doesn't obtain copyrights to any of your work. 
 

Behind The Scences

The People Who Make It All Happen

The people who have been running the Academy for the last nine years are committed music lovers just like you. They're journalists whose love for music led them to feature-writing instead of navel gazing. Label heads who started putting out music to further their home-town scenes. They're people who hail from different points on the globe, where they're listening to the soundtrack of their daily lives, staying connected and planning the Academy.

The local Red Bull representatives are personally spreading the word on the Academy, since there was never any single advert or billboard for it. They're available to answer any of your questions, and will also take care of your travel logistics if you're invited.

Glossary

Lecture
Less of a lecture, more like sitting round your friend’s house while he chats with some of the most interesting and colourful figures in dance music. Listeners get a chance to hear our guests talk candidly about their roots and culture, equipment, techniques, or anything else they might consider relevant, in a relaxed atmosphere. And there's always the chance to ask that question you've always wanted to.
Participants
This loose term describes the 60 people who are selected to attend the Academy. They will have submitted their application earlier in the year, and been picked from all corners of the globe. They can be vocalists, DJs, MCs, musicians, studio engineers, or producers of any genre - but above all they're lovers of music.
Lecturers
This term describes our guest speakers who discuss topics with a team member on the infamous Academy Couch before the session is open to questions from the audience. They can cover a multitude of bases from music history and software workshops, to music industry tips and copyright issues - like the best music, it's an inspirational conversation between several people.
Content Team
This group of label heads, journalists, producers, and DJs are those who make sure the academy is the varied patchwork quilt it is.
Studio Team
Not just top of their game in the studio and used to getting the most out of creative individuals behind the mixing desk, these guys have stacks of knowledge they just love to share with the Participants in between and after the lectures.
Term
Every Academy edition is divided into two fortnights with 30 participants and roundabout 25 lectures each. We call it a Term.
Application Form
An exhaustive questionnaire designed to filter out exactly those vital music makers who could best make up for one of those heterogenic yet likeminded groups of participants we are searching for. Since 2002 it is distributed through a CD-Rom, along with Academy documentaries and much more, and available as download on redbullmusicacademy.com.
Academy Building
Each year the Academy chooses a new location to house its state-of-the-art studios and construct its live radio station. Essentially a producer’s dream playground, the Academy building also exhibits works by local artists and is designed for the creative mind to flourish. And it’s not only about those four autumn weeks. The legacy lives on in cities like Cape Town or Rome, when local producers are provided with rare studio space, or DJs crank it up to the gigawatts at regular club nights in the Academy building, even years after the last word of Couch wisdom has faded away.
Local Workshop Sessions
Based in cities and festivals all around the world, the Local Workshops are a window into a day at the Red Bull Music Academy, with guest speakers, demonstrations of software/hardware, and selected live sets giving you a taste of that special Academy vibe.
Various Assets
Talk is cheap - and music is even free sometimes. The Red Bull Music Academy is not only about swapping experiences and visions, it’s about actually making music in one of the many studios set up the occasion, as well. Some of it can be heard on the annual Various Assets compilation that is given away by the Academy for free at the Local Workshop Sessions and in selected record shops and bars worldwide. Expect some proper collaboration craze here.
Red Bull Music Academy Radio
An international team comprising of well-respected producers, programmers and journalists oversees our year-long stream of music, from exclusive mixes to regular shows hosted by the world's leading DJs and studio wizards, to recordings of live performances from the best venues and festivals across the globe. During the actual Academy event, RBMA Radio goes real-time, building a studio and teaming up with local experts to bring the live radio experience.
A Class Of Its Own
A Class Of Its Own is exactly that: the cream of production experience team up with the freshest creative minds for a fortnight to bounce ideas off each other, and make sure it all gets recorded... Look out for some results on wax very soon!
Brasilintime
Brasilintime: Batucada con Discos
The first Red Bull Music Academy signature event - based on the award winning film “Keepintime” - took place during the Sao Paolo Academy and brought together three of the most successful US funk drummers with their Brazilian counterparts and four of the world’s most renowned turntablistw in front of 1.500 Paulistas.
ArRange
The Red Bull Music Academy signature event of the Seattle Academy. Four legendary performers and arrangers from the heyday of jazz and funk collaborated with sixth of their most forward-thinking counterparts in the world of underground electronic dance and hip hop. The resulting compositions were then showcased in a one-off performance with 36 classical musicians and an accomplished jazz/funk rhythm section at the McCaw Hall in Seattle.
Red Bull Music Academy Stages
The Academy is not only about those magical fall months. The Academy is for the people. Every year, hundreds of acts come together at special Red Bull Music Academy stages during global gatherings such as the Montreux Jazz Festival (Switzerland), SXSW (USA), Melt! (Germany), Movement - The Detroit Electronic Music Festival (USA), Spring (Austria), the Notting Hill Carnival (UK), or the Sónar festival (Spain), where 30 former participants take over the decks and mics at our infamous Lounge to represent cutting-edge (club) music from all around the world and give music lovers a glimpse of the Academy vibe.