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Phonte

Little Brother, Lumberton, USA

Little Brother are an anomaly in Southern hip hop, an act that has more in common with the classic rap of New York than the crunk sound of the South. In the first part of this three-part session with rapper Phonte, he talks about how they stood out like a sore thumb in their local scene. But help was at hand, as the people they looked up to like The Roots and Pete Rock championed their cause, leading Phonte to quit his job selling Tommy Hilfiger shirts. He also talks about the role of the internet in creating their buzz and how that led onto two critically acclaimed albums. We hear about the perils of going from a minor label to a major and the dangers of believing your own hype.  

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