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Boy Better Know, London, UK
Boy Better Know that the man like Joseph Junior Adenuga aka Skepta is big in the grime game. Together with younger brother JME, manager Sam, DJ Maximum and a slew of other MCs ‘aving his back, he’s also big in the t-shirt game, having sold 30.000 of his Boy Better Know garms. And that’s not to mention bigness in other areas: Skepta’s version of label mate Wiley’s Wearing My Rolex was retitled The Rolex Sweep, came with its own dance and swept up a swathe of unlikely fans from Westwood to Chris Martin and ‘90s kids TV presenter Timmy Mallet (check YouTube for the gameshow version). This boy rolls deep – check Skepta’s quick-fire curation of installation :04 of Rinse FM’s mix series for proof. He might be best known for their prowess on mic on grime like Duppy or Nokia Charger Wire, but he also DJs and produces and appeared on the catwalk for London fashion queen Carrie Cassette Playa. And he dances, too, if you ask him nicely…