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- Sway - Politix Of The Business
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Sway
All City Music, London, UK
Don't be surprised to learn that George Michael and Madness had their part in kicking of a serious career in grime. Namely that of a young lad from Great Britain by the name of Sway. He built a well respected mixtape empire within the Empire before releasing his humbly entitled debut album This Is My Demo, and winning countless awards. According to him his success is based on ignoring all musical boundaries, a large dish of good ol' British humour and extensive knowledge of self. Throw in some ladish fearlessness, and the will to show 'the lot' what the British are capable of and there you go. But beware: London is a country!
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